Our tone of voice determines how we speak to prospects, customers and users.
Our tone of voice guidelines:
We don’t use jargon. We speak like regular people. We use short sentences. We break down legal topics into easily understandable language. We educate and clarify. We avoid “lawyer-speak”. We make this complex topic feel light.
We are solution-orientated. We give you actionable business advice. We use the active voice. We don’t blame or use scare tactics. We are always focussed on the next step.
We are optimistic about the future of compliance and data stewardship. We are thought leaders. Our message is one of empowerment. Our tone is bright and positive. We sprinkle some magic ✨ and show our personality.
We are the European market leader. We are the honest broker. We don’t cut corners. We believe in our holistic approach. We are not arrogant or formal, but we take our work seriously.